About POP&CO

POP&CO is a Finnish-based brand founded by mother and fashion designer Petra Kiuru. For Petra Kiuru, kid's fashion had always been something she was passionate about; growing up, she followed her mother to work and play with buttons and yarns at the family's small factory in Finland. Her dream was to one day create her own kid's fashion line, a brand that strongly reflected her style and values, and in 2018, POP&CO was born. POP&CO is a children's fashion brand that focuses on good quality clothing that is beautifully made with colourful and playful prints.

POP&CO Casualwear

POP&CO's kid's fashion is inspired by kids' creativity and imagination, as it seeks to create clothing that kids love to wear. The themes for the bold prints come directly from children, creating prints for girls, boys and unisex prints such as unicorn prints, dog prints, floral prints and even woolly mammoth prints that will make them feel happy and inspired. POP&CO embraces quality and versatility in equal measure, seeking to create classic designs with a creative story over fast fashion trends.

POP&CO Sustainable Kids Fashion

POP&CO children's collection follows a slow fashion philosophy and challenges the idea of seasonal collections, instead creating two versatile collections per year, one for spring and summer and the other for autumn and winter. Through thoughtful design, POP&CO creates pieces that are both functional and stylish. The design process for each seasonal collection involves looking at what kids are actually wearing and what they need. POP&CO then focuses on creating fun and unique patterns and prints that are versatile and can be mixed and matched as well as layered in order to keep to ensure that your is nice and snug in the cooler months.

Sustainability is at the core of POP&CO's ethos, and they are continuously sourcing new, innovative materials. POP&CO aims to produce their collections with recycled and organic materials where possible, as well as source and manufacture their products locally. POP&Co collections are sustainably and ethically manufactured in Turkey and Latvia, ensuring that all workers are paid a fair wage.

So if you are looking to elevate your little one's wardrobe with gorgeous feminine clothing that is frilly and glittery for girls as well as fun and funky prints for boys, you'll love POP&CO. Discover pants, t-shirts and shorts for boys, dresses, blouses and skirts and girls as well as jumpsuits and playsuits for babies. Find your kids designer clothes and designer baby clothes here today!